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Bored Now

A thought occurred to me last year when Apple moved the new iPhone model to a late-year release, along with the new iPad mini, and a rev’ed iPad: what are they going to do in the first half of 2013?

Think back a bit: when the iPhone first came out, it was announced in January and went on sale in like July (months are approximate… I’m trying to avoid using seasons for fear of Northern Hemisphere bias. You’re welcome, Australia.) For a few years, iPhone was a mid-year product, with a corresponding iPod touch coming out later in the year. Then the iPad came out in early 2010 and was updated again in early 2011 and early 2012. But now, all of these products got late-2012 updates. So… what does that leave for the next six months?

Macs? The iMac got updated in late-2012 too, and the laptops have moved to a mid-year schedule (with an announcement at WWDC), better suited to back-to-school buying. Even if we do get the Mythical Modern Mac Pro in the next few months — and I am by no means optimistic about that — it’s a niche product.

And as developers, everything interesting is now a once-a-year update to iOS at WWDC. OS X is supposedly moving to an annual schedule, so that should be getting previewed soon (with an eye to mid-year release), but the simple fact is that very few of us can get Mac programming gigs, so it’s not worth the time of tracking an OS X beta and its new APIs very closely.

If Cocoa development is indeed a cargo cult — and it’s a pretty comfortable cult to be in if so — then the planes aren’t coming back with new stuff until July. Literally the only thing I can imagine happening before then is an Apple TV SDK, and there are few signs of that happening soon, or ever.

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