Participants in Apple’s affiliate advertising program got an email yesterday announcing that the commission for apps and in-app purchases is being cut from 7% to 2.5%, effective next week. As usual, Michael Tsai’s blog has the most convenient roundup of reporting and reaction. There’s quite a bit of head-scratching, along with some hope the move presages a change in Apple’s 30% cut of App Store revenues (given the relative sizes of the affil program and the App Store as a whole, I suspect that’s wishful thinking).
I’m in the affiliate program myself. The iBooks link in the right nav on this blog is from the affil program. And over on Invalidstream, the show notes for every episode are rife with iTunes links to videos referenced in the preshow, games from the App Store that I demo, and there’s even an iTunes banner in the sidebar with music from the pre-show waiting room (which I’m attempting to reproduce here, wish me luck, and reload if it doesn’t work:)
I’m not going to play Devil’s Advocate or mindlessly defend Apple, but I think if you wargame this from Apple’s POV, this move actually makes some sense. Let’s put ourselves in their shoes and play this out.