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Beauty and the Box

Yesterday, I took my 5-year-old daughter, Quinn, to the Beauty and the Beast sing-a-long event. Quick summary: would have worked better with more people (we only had about 20, and most were shy), but helped to be in front of some theatre girls who knew the songs by heart and were into it. Still, one of my favorite movies, one I’ve surely seen 20 or 30 times. But let’s get back to digital media…

The event was meant to promote Tuesday’s re-release of Beauty and the Beast on home video, this time in its first HD edition. I’ve already owned B&tB on VHS and DVD (the 2003 edition cleverly contained the “work in progress” film circuit version, the original version, and the IMAX re-release that added an unneeded song). So I found myself wondering if I would be buying this release. Probably not, since I don’t own a Blu-Ray player and now that we’re many years into the Blu-Ray era, I don’t see that changing anytime soon. We don’t do a lot of movie watching anymore, as most of what we watch is DVR’ed off the DirecTV, and I didn’t fall for the “PlayStation 3 as Blu-Ray trojan horse” due to the PS3’s absurd unaffordability. And I don’t feel like we’ve missed it.

Then I thought: “wait, Blu-Ray isn’t the only form of HD.” There’s also on-demand from DirecTV, and what about iTunes? A little search there shows that yes indeed, the B&tB platinum edition will also be available on iTunes: $14.99 for SD, $19.99 for HD.

Of course, these Disney classics are usually only available for a short time before they “go back in the vault”, to enhance demand for the next re-release. So if I felt I did need to grab an HD version before it went away, which would I get?

Thinking about it, I think I’m more likely to buy an AppleTV — or at least rig a Mac Mini to a TV — before I get a Blu-Ray player. As it is, I could play the HD .m4p on a bunch of the devices I currently own (computers, iPhone, iPad), and the only thing that’s missing is connectivity to the TV. In fact, various video out cables allow for iOS devices to serve as a sort of “poor man’s” first-gen AppleTV, depending on your available connections, how many videos you’ve loaded on your iPod, and your tolerance for SD. A Blu-Ray disc would be locked to the TV the player is connected to, and wouldn’t be rippable for the iDevices (though this particular bundle may come with a digital copy… haven’t checked).

Still, I’m surprised to find that I’ve blundered into exactly what Steve Jobs purportedly told a customer in one of those alleged off-the-cuff e-mails: Blu-Ray is coming up short, and will eventually be replaced by digital downloads, just as CD successors were beaten by downloads (anybody spun up an SACD lately?).

BTW, Apple’s resolute anti-Blu stance is made all the more interesting by the fact that Apple is a board member of the Blu-Ray Disc Association.

Another note about the AppleTV: teardowns and other spelunking reevel that the new device runs iOS and has 8GB of storage, which would be suitable for apps, should Apple ever choose to deliver a third-party SDK. Clearly the UI would be different — perhaps it exists not as an “AppKit” or “UIKit” but rather a “TVKit” atop Foundation and the rest of the usual Apple stack — but there would be all sorts of interesting opportunities.

One of the most obvious would be for all the existing iOS streaming media apps to connect to the TV. This includes the sports apps — everyone knows about the MLB app, but look further and you’ll find apps for major events like the PGA Championship and Ryder Cup also have their own apps with live video available via in-app purchase, DirecTV’s “NFL Sunday Ticket” streams to phones, etc. There are also specialized video apps for all manner of niches. For example, as an anime fan, I use Crunchyroll’s streaming app, and might someday sign up for Anime Network Mobile. I imagine every other little video fetish has its own streaming app, or soon will.

(By the way, none of these apps can use the standard def video out cables like Apple’s iPod or Videos apps can. When you connect the composite video cable and do [UIScreen screens], you only see one screen, so these streaming apps can’t access the video out and put their player UI over there. rdar://8063058 )

By Apple fiat, essentially all of these apps need to use HTTP Live Streaming, and an AppleTV that permitted third-party apps would presumably drive even more content providers to this standard. I had previously wondered aloud about doing an HTTP Live Streaming book, but if we get an AppleTV SDK, it would make perfect sense for the HLS material to become one or two chapters of a book on AppleTV programming, along the lines of “if you’re programming for this platform, you’re almost certainly going to be streaming video to it, so here’s how the client side works, and here’s how to set up your server.”

Comment (1)

  1. For the sake of accuracy, video-out guru Erica Sadun told me (at her presentation at the Philly VTM conference) that the value of [UIScreen screens] depends on your device model: my iPhone 3G and iPad only get one screen with composite video out, but the iPhone 4 supposedly gets two screens.

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